Week 1 a.k.a. For Each Success Story There Is Couple Of Failures
Sometimes it happens, that an initially promising idea or product fails miserably when launched. It may happen for both obvious and not so obvious reasons, but either way, companies should learn their lesson or they may never recover from the failure. This is Week 1 of SPEAIT2021K course and I would like to tell you about three IT-related products that failed.
1. PSP E1004
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| PSP E1004 |
The first thing on my list is PSP E1004, also known as PSP Street. PSP, stands for PlayStation Portable, is a handheld game console developed by Sony. Overall, PSP was quite a succesful platform with over 80 million of them being sold worldwide.
You have to agree, that it is quite frustrating to spend all your savings to update your PC only to realize that it became outdated... again. Well, that was certainly not the case with portable gaming consoles, which proceeded to make their owners happy for years and years. Once you'd bought it, you did not need to worry about upgrading it, you could just kick back and enjoy playing the thing.
First generation PSP 1000 came on strong with their 4,3 inch display, capable of producing more than 16 million colors, 333 MHz CPUs and 166 MHz GPUs (note that the fastest GPU at the time had clock frequency of only 412 MHz).
Second generation was even better. The PSP 2000, released in 2007, was 30% slimmer, had microphone port added to it and infrared scanning port was removed. In my personal opinion, this is the best PSP of all. The design, feel of it, ease of installing cracked software to pirate games... everything about it is just perfect.
One year later PSP 3000 was out. By all means, it was even better PSP than the one before - screen was even better, microphone intergrated into the body, performance increased overall. On the other hand, security was also greatly increased in this generation PSPs, meaning no free games for us, pirates... for the first time.
And after that PSP E1004 was released. Sony made a few questionable choices that led to this PSP not gaining huge popularity and being the last one of the kind. Changes included bulky, thick body, strange panel under the screen and overall poor design. But the saddest thing is that this generation PSP did not have ability to connect to the Internet, thus there was no way to play games with your friends. Speaking from the experience, it is quite sad to see how all your friends play together via Internet and you can't join them because your console, even though it is next gen, doesn't support it. Unsurpsinigly, last gen PSP sales were not as high as previous one's and continued to go down, until PSP E1004 was ended in 2014.
2. PS Vita
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| PS Vita |
Having lost the portable gaming consoles battle to Nintendo 3DS with PSP, Sony decided to release PS Vita. 5 inch OLED display, two analog sticks, camera, gyroscope, accelerometer and touchscreen backpanel - PS Vita had everything to be called portable PS3.
Although it was released when PS3 was on market, it soon became known as an "ideal PS4 companion" due to the Remote Play function, allowing to play any console game remotely. When a game was released for both PS4 and PS Vita, people could save money by buying only one copy and playing it on both devices - storing gaming progress in the cloud allowed it.
PS Vita was killed by Sony itself - first by confusing marketing and the by abandoning the platform and declining to keep on creating games from it. Firstly marketed as a standalone portable gaming console, capable of delivering real console-like gaming experience, PS Vita then became just an accessoire for PS4. That, and also the corporate greed of Sony, who developed a proprietary SD-card standard for portable consoles. It could be bypassed in PSPs by using SD-card adaptors, but this hack did not work with PS Vitas.
Starting off as a promising platform, PS Vita found its only success in japanese community and was completely shut down in 2019.
3. Cyberpunk 2077
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| Cyberpunk 2077 |
This article would not be full, if I didn't include recent failure of CD Project Red - Cyberpunk 2077. The whole world was hyped up about the game and it failed to delivered what was anticipated.
Announced in 2012, it was marketed as a game-changer in the industry of video games. Instead, gamers got themselves a glitchy, raw, buggy game and bunch of patches.
After the game was released, CD Project Red market share dropeed by 29% and Chief Executive Officer Marcin Iwiński had to give an interview and apologize for it, telling us not to blame the team but only him. However, some people still liked the game...
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Anyone can fail. That is not the important part - it's what you do after the failure what's important. Do you learn your lesson and make changes or do you give up and let your dreams go? That's what is important.
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